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Aaron Saray's Diary

Statistics of top social networking sites

Added: February 23, 2008, 4:29 pm (544 views)

For some research I had to do at "the triangle", I wrote up some stats and took some pictures of graphs for top networking sites. I figured since I already did the work, I'd post them here too - for reference:

Social Networking Trends

According to Hitwise, the US market share of Internet traffic to the top 20 social networking sites grew by 11.5 percent from January to February 2007, to account for 6.5 percent of all Internet traffic in February 2007. Perhaps unsurprisingly, MySpace is still the heavyweight in a market made up of featherweights, with an 80% share. Facebook is MySpace's closest challenger with 10% of the market.

Market Share of US Internet Visits to Top 20 Social Networking Sites February 2007*
Rank	Name	Domain	Market Share
1	MySpace	www.myspace.com	80.74%
2	Facebook	www.facebook.com	10.32%
3	Bebo	www.bebo.com	1.18%
4	BlackPlanet.com	www.blackplanet.com	0.88%
5	Xanga	www.xanga.com	0.87%
6	iMeem	www.imeem.com	0.73%
7	Yahoo! 360	360.yahoo.com	0.72%
8	Classmates	www.classmates.com	0.72%
9	hi5	www.hi5.com	0.69%
10	Tagged	www.tagged.com	0.67%
11	LiveJournal	www.livejournal.com	0.49%
12	Gaiaonline.com	www.gaiaonline.com	0.48%
13	Friendster	www.friendster.com	0.34%
14	Orkut	www.orkut.com	0.26%
15	Live Spaces	spaces.live.com	0.18%
16	HoverSpot	www.hoverspot.com	0.18%
17	Buzznet	www.buzznet.com	0.18%
18	Sconex	www.sconex.com	0.14%
19	MiGente.com	www.migente.com	0.11%
20	myYearbook	www.myyearbook.com	0.11%
Note - data is based on custom category of 20 of the leading social networking websites ranked by market share of visits, which is the percentage of traffic to the site, based on Hitwise sample of 10 million US Internet users. The percentages represent the market share of visits among the websites within the custom category.
Source: Hitwise

http://blogs.zdnet.com/social/?p=114

Wired talks about social networks for students:

http://www.wired.com/software/webservices/news/2007/08/student_networks

61% of 13-to 17-year-olds have a personal profile on sites such as MySpace, Friendster, or Xanga.

National Center for Missing & Exploited Children – link from story: http://blogs.zdnet.com/ITFacts/?p=10900

Myspace Traffic from Alexa:

http://www.alexa.com/data/details/traffic_details/myspace.com

Percent of global Internet users who visit this site

Yesterday	1 wk. Avg.	3 mos. Avg.	3 mos. Change
5.82%	5053093.85605%	57586.66864%	449867946510%

Facebook Traffic from Alexa:

http://www.alexa.com/data/details/traffic_details/facebook.com

Percent of global Internet users who visit this site

Yesterday	1 wk. Avg.	3 mos. Avg.	3 mos. Change
5.86%	54114.67%	5.393%	69%

VS:

Google searches even:

Different sources:

Top 10 Most Popular Websites in the US

Posted by Andrew on September 30th, 2007
Visited 4005 times, 27 so far today

Got curious about how the different traffic rating services ranked the top 10 websites in the United States last month.

Here’s what I found:

Alexa:
1. Yahoo!
2. Google
3. Myspace
4. Youtube
5. Facebook
6. MSN
7. Ebay
8. Windows Live
9. Wikipedia
10. Craigslist

Quantcast:
1. Yahoo!
2. Google
3. AOL
4. MSN
5. Myspace
6. Ebay
7. Mapquest
8. Microsoft
9. Windows Live
10. Amazon

Nielsen NetRatings:
1. Google
2. Yahoo!
3. Microsoft
4. MSN/Windows Live
5. AOL
6. Fox Interactive Media (Myspace, Photobucket)
7. Ebay
8. Youtube
9. Wikipedia
10. Amazon

comScore:
1. Yahoo! Sites (Geocities, Mybloglog, Flickr)
2. Google Sites (Youtube, Blogger)
3. Time Warner Network (CNN, AOL, Mapquest)
4. Microsoft Sites (MSN, Live)
5. Fox Interactive Media (Myspace, Photobucket)
6. Ebay
7. Amazon
8. Ask
9. Wikipedia
10. Viacom Digital (MTV, CBS, Nickelodeon)

Avenues:

Events
- Event listing and invites
Groups
- Group options – those who do this, those who do that.
- Raises awareness
Characters
- Age groups
  - Young group – cartoons or cool characters (see age charts?)
  - Middle school/HS – content with positive message or free giveaways
  - College + - get involved with volunteering, etc.

Entry Comments: 6

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